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where weird meets meaningful.

Simply speaking, we only work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

Orange on Orange



We love nothing better than staying away from clichés and conformity and staying close to being fresh and different every day all day long.


In a world that is increasingly superficial, being genuine and human in everything we suggest, create and communicate is what stokes the fire in our bellies.

What do we do, though?

Cartoon Animal

Brand Consulting

We take care of all your branding needs - right from crafting your brand vision to defining your positioning and personality to creating your logo, packaging and tagline.

Cartoon Bear

Marketing Consulting

Right from marketing strategies and go-to-market plans to social media marketing, SEO, creative collateral (from social media posts to ad films), website design, PR, paid ads management and influencer marketing, we do all of it and more - much more.

Cartoon Wolf

Art Consulting

We work with various eclectic artists to create fresh online and offline experiences for brands and their audiences. When we say eclectic, we mean eclectic - think Hindustani fusion jazz musicians, haiku poets, dastangoi storytellers, poi dancers et al.

3 years old and counting.
Still looking like a wow.

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I’ve been part of the publishing industry for more than a decade but rarely have I come across a marketing organization as talented as theSound. The team is always brimming over with innovative ideas especially in the digital space, and they bring to the table creativity, hard work and efficient execution of strategies in equal measure. Their out-of-the-box marketing plans have never failed to impress our authors and the ability to go the distance is noteworthy. They are always willing to learn, have a sharp eye for detail, a great aesthetic sense and most importantly, a way with words.

Rashmi Menon, Managing Editor, Amaryllis - an imprint of Manjul Publishing House

Working with theSound has been a blessing for me in many ways. I was at crossroads with my design label and the direction I should take with that when Samantak and his team drew out a crisp, concise and clear plan of action. The best part about working with him has been my level of comfort and his accessible nature. The team is always around to help at the earliest and Samantak really takes a personal interest in the growth of the project and the person.

It was super easy for me to discuss my personal aspirations and he and his team were able to beautifully tie that up with the direction that the label should be taking. This is one of his strongest traits - to listen and understand the essence of what the client really wants. When I look back I feel fortunate to have had theSound work for the label at the right time and guide me forward to a more progressive trajectory.

Pooja Gupta, Founder, dom (formerly Door of Maai)

I was associated with theSound while working with Blue Tokai Coffee Roasters. The team supported us in creating content for performance marketing on both the brand e-commerce site and Amazon. Working with their team was effortless. They not only understood the brief from the get-go but also turned around creatives within tight timelines. I would recommend working with these guys because, when advertising on digital platforms, effective content generation is the key to generating good ROIs.

Arathi Nair, Digital Growth Manager, Blue Tokai Coffee Roasters

Samantak and his company theSound did a great job in the marketing of my novel Blood on the Sands. They are sincere, enthusiastic, and were pretty effective. It was a pleasure working with them.

Sujata Sabnis, author of the critically acclaimed 'Blood On The Sands'

We love what we do because we only work with brands and organizations we hopelessly fall in love with. Let's talk ?


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